"36 Rabbis Shave for the Brave" was an initiative started by rabbis to build awareness and fund pediatric cancer research. However, over time over 60 rabbis have devoted themselves to this cause. One would find it ironic that a secular concept is being promoted through a faith based community. I would beg to differ, charity, social work, and the greater good are common concepts to all faiths. For the Jewish community of America, leveraging on charity and social causes is a great way of strengthening their social capital, and translating their values to hegemonic society. The Jewish community is well known for their institutional completeness, and I believe their strong dedication to social causes within their own community and the greater community are the leading factors to that. It would be uplifting to see other minority religious groups leverage their teachings of 'do good', 'charity', and 'collectivism'; this will help them break negative stereotypes, reach out to mainstream society, reduce misconceptions. This will also allow for groups to open up doors for understanding, interfaith dialogue, bridging, and bonding; allowing groups to learn and face each others fears, so that society can genuinely exemplify a pluralistic society.http://www.huffingtonpost.com/2014/03/08/36-rabbis-shave-for-the-brave_n_4904058.html?utm_hp_ref=judaism